Social Media Case Studies Our work, and what it did for our clients.

Social for a nonprofit that uses storytelling for public health and social change, on a small staff and a tight budget. In year one we hit 2.7 times their monthly engagement goal and grew new followers 67% over the year before. Their Valentine's series worked so well that PCI reused it in email. Read the full story

"Zolay took the time to understand our mission, constraints, and goals, and became an invaluable partner in helping us do more with less."

LinkedIn for a boutique AI consultancy that sells to enterprise teams. Our top post reached a 40.5% click-through rate, where most LinkedIn posts land between 2% and 6%. Followers grew 52% in nine months. Read the full story

Working through an agency partner, we've been this Bay Area hospital system's social media insights team for nearly four years. Every quarter we deliver one clear report on performance, sentiment, trends, paid social, audience and 100 competitor profiles. Renewed in 2025. Read the full story

Three years of weekly LinkedIn and X content for a state program that supports its tech and startup community, delivered through an agency partner. LinkedIn engagement reached 9.7% in August 2023, up 56% from July, and by year three the client approved our copy with zero edits, weeks at a time. Read the full story

Project Partners places engineers with public agencies. We run LinkedIn for the company and its leaders, and built a recruiting program for retired engineers with webinars, email and referrals. In the first half of 2024, LinkedIn met or beat its goal every week but one, and candidate webinar emails averaged a 28% open rate. Read the full story

Myth-busting Instagram carousels for a new clinic in Georgetown. We reached 27,900 people in 10 weeks, and profile activity rose 1,968% from a brand-new account. Read the full story

Social for an AI-powered IVF company across Instagram, Facebook, X and LinkedIn, through its busiest stretch of the year, the ASRM 2023 conference. In Q3 2023, video views rose 341% and impressions passed 1.2 million. By the end of the conference, their team was recommending us to other companies. Read the full story

We aimed content at the operators and investors who move capital and judged posts by how often they were shared. Instagram impressions rose 197% in Q4, and we covered three days on site at the 2024 VC Summit. Read the full story

Organic social, paid ads, events and an Amazon launch for a two-founder adaptive clothing brand. In May 2026, $250 in ads reached 118,000 people at $1.90 per thousand views, and organic engagement hit 19%. Read the full story

We won Arthur Murray's social through an RFP and run Facebook, Instagram, TikTok and YouTube for a dance brand that has been teaching since 1912. From May to August 2026, we cut posting volume by 41% while the engagement rate nearly doubled, from 2.1% to 4.1%, and Q3 engagements rose 37% over Q2. We also built tools for studio owners, from a brand kit to comment-to-DM automation. Read the full story

Instagram, Facebook and TikTok for an immersive holiday experience in Los Angeles and Dallas, including photo shoots, giveaways and TikTok ads built to sell tickets. In one season, the accounts earned 29.8 million impressions and 1.2 million video views (paid and organic combined), and Instagram followers grew 67%. With a family audience, every comment followed kid-safe rules, with replies inside four hours. Read the full story

We launched social from zero for an immersive art show in Los Angeles, live on every channel the day it was announced. In its opening month, the accounts earned 1.75 million impressions and one Reel passed 499,000 views. Our creator night brought 25 creators to the show unpaid, including a TikToker with about 3 million followers. Read the full story

When a Glendale sewer company landed a feature in Cleaner magazine, we shot the crews in the field, cut a highlight reel and delivered the photos the editor asked for. Then we refreshed the logo, handled SEO and built a new website. The owner referred us to Douglas ProTech in Missouri, where we produced a brand video and a company history video, and they booked us again. Read the full story