28%
average open rate on candidate webinar emails, above a 20% goal
What they needed
Project Partners competes for public-sector work and needs a steady stream of experienced engineers, including retirees who want flexible work. They needed a LinkedIn presence that showed off their people and open roles, and a direct way to reach candidates.
What we did
We run LinkedIn for the company page and for its leaders' personal profiles, with job roundups, team spotlights, new-hire welcomes and industry articles.
In 2023 we built a recruiting program for retired engineers: a strategy, about 22 emails, webinar promotion, a referral program and a one-pager on the benefits of working with Project Partners.
The work has grown from a single video edit into ongoing marketing support, including a CRM and messaging project in 2025.
What happened
- In the first half of 2024, LinkedIn met or beat its engagement goal every week but one.
- Candidate webinar emails averaged a 28% open rate, against a goal of 20%.
- In Q3 2023, the company page added 377 followers and impressions rose 18%.
- Posts featuring real people beat everything else. In Q4 2023 the top people post earned about 10 times the engagement of the next post.
Questions about this work
What marketing services does Zolay provide for Project Partners?
LinkedIn content for the company and its leaders, a recruiting program for retired engineers with emails, webinars and referrals, and ongoing marketing support including a CRM and messaging project.
What results has Project Partners seen?
LinkedIn met or beat its engagement goal every week but one in the first half of 2024, and candidate webinar emails averaged a 28% open rate against a 20% goal.
Does Zolay work with government contractors and public-sector firms?
Yes. Zolay does social media and marketing for public agencies, government programs and the firms that serve them.