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All Raise nonprofit social media case studyFive years building the voice of the nonprofit for women in venture.

From February 2021 to January 2026, we ran All Raise's social on LinkedIn, X and Instagram, covered the VC Summit on site four times, and launched annual reports, chapters and new programs. By the end, half of All Raise's followers had arrived while we ran the accounts.

Client
All Raise
Industry
Nonprofit, venture capital
When
February 2021 to January 2026
Channels
LinkedIn, X and Instagram
Services
Social media management, LinkedIn strategy, live event coverage, campaign launches, content creation, social listening, reporting

4.4x

LinkedIn followers, from 6,169 in January 2021 to 27,208 in January 2026

What they needed

All Raise wanted a sharper voice: less cheerleading, more point of view, and content that senior operators and investors would share under their own names. They also needed one team that could cover live events, launch reports alongside press partners and keep going through several leadership changes.

What we did

We flipped the mix from mostly reposts to mostly All Raise's own point of view, and moved weight to LinkedIn, where the decision makers are. We judged posts by shares, since that's how peers amplify each other.

We ran launches like product drops. The 2020 Annual Report went out as an X thread that earned 673,000 impressions, and its graphics were shown on a CNBC broadcast. Later reports were timed to Bloomberg and TechCrunch coverage.

We covered the VC Summit on site in 2022, 2023, 2024 and 2025 with live posts, video and photos. In 2022 we were asked for 3 videos and delivered 20. In 2023 the budget was cut by three quarters and the Summit week still hit a 17.7% engagement rate.

We also launched the Black and Latinx Media Mastery program, chapter launches in DC and Miami, a story library in Airtable, and a complete handoff when All Raise paused to fundraise.

What happened

  • 12.5 million impressions and 449,145 engagements across five years, from 7,782 posts.
  • Half of All Raise's followers, 32,882 of 64,632, arrived while we ran the accounts.
  • In our first three years, LinkedIn engagements rose 661% compared with the three years before. In 2025 LinkedIn's engagement rate was 13.5% for the year, the highest on record.
  • At the 2025 VC Summit, a Story we produced was reshared by Gwyneth Paltrow and brought in about 470 followers in one day.

"It is wonderful to see a women-owned business making a powerful mark on the world and representing a strong voice, advocating for inclusive change. Thank you for all you and your team have done to spotlight All Raise and help advance its mission."

Mandela SH Dixon, former CEO, All Raise

How it unfolded

  1. February 2021We take over social with a brief for a sharper voice.
  2. April 2021The 2020 Annual Report drop: 673,000 impressions and graphics on a CNBC broadcast.
  3. December 2021Board Xcelerate exclusive with Business Insider: impressions up 1,397% over three days, with 99% positive sentiment.
  4. May 2022First VC Summit on site. Asked for 3 videos, we delivered 20.
  5. November 2022Black and Latinx Media Mastery launches and draws 170+ applications.
  6. January 2023Miami chapter launch, with our team shooting on site.
  7. November 2023VC Summit on a quarter of the budget: a 17.7% engagement rate for the week.
  8. July 2024Annual Report launch timed to a Bloomberg exclusive: 6.8% engagement rate.
  9. November 2025VC Summit: Gwyneth Paltrow reshares our Story.
  10. January 2026All Raise pauses to fundraise. We hand over the playbook, content library and every report.

The posts

Posts we ran for All Raise, with the numbers each platform reported.

All Raise X post: VC Checkwriter Dashboard launch with Crunchbase
X, Apr 2021VC Checkwriter Dashboard launch with Crunchbase341K views, 611 likes, 2 comments, 82 shares
All Raise X post: 2020 Annual Report launch thread on women and non-binary people in tech and venture
X, Apr 20212020 Annual Report launch thread on women and non-binary people in tech and venture262K views, 104 likes, 3 comments, 59 shares
All Raise LinkedIn post: Maya Capital closes a $100M second fund backing Latin American founders
LinkedIn, Jul 2022Maya Capital closes a $100M second fund backing Latin American founders88K views, 1,491 likes, 37 comments, 5 shares
All Raise X post: Community prompt: female founders you love to follow
X, Aug 2021Community prompt: female founders you love to follow115K views, 269 likes, 123 comments, 35 shares
All Raise X post: Quote post on the share of venture funding going to women
X, Jul 2021Quote post on the share of venture funding going to women131K views, 151 likes, 5 comments, 65 shares

Questions about this work

What social media services did Zolay provide for All Raise?

Zolay ran All Raise's LinkedIn, X and Instagram for five years: strategy, daily content, community engagement, on-site coverage of the VC Summit, annual report and program launches, chapter launches, social listening and reporting.

What results did All Raise see?

12.5 million impressions and 449,145 engagements, LinkedIn followers from 6,169 to 27,208, a 13.5% LinkedIn engagement rate in 2025, and half of All Raise's followers gained while Zolay ran the accounts.

Does Zolay work with other nonprofits?

Yes. Zolay is a social media agency for nonprofits, public agencies and mission-driven organizations, including PCI Media and Beautify Earth.

Need a social team for your mission?

We work with nonprofits, public agencies, healthcare, B2B companies and the marketing and PR firms that serve them.

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