Government social media case studyThree years of weekly LinkedIn and X content for a statewide technology initiative.

A public program has to inform a broad community of founders, investors and partners, stay accurate and move through approvals. They needed a steady weekly rhythm of posts the client could approve quickly.

Each week we curated news, wrote three main posts plus posts for X, and scheduled them on LinkedIn and X.

Every month we reported on followers, engagement and top posts, and shifted the mix toward LinkedIn as it outperformed.

We delivered the work as a white-label team through the program's agency partner.

• LinkedIn engagement rate reached 9.7% in August 2023, up 56% from July.
• Q3 2023 added 220 followers, 123 of them on LinkedIn, and 5 of the 6 top posts were on LinkedIn.
• By the third year, the client approved our weekly copy with zero edits for weeks at a time.

What social media services did Zolay provide for this government program?

Weekly content curation and copywriting, scheduling on LinkedIn and X, and monthly reporting, delivered through the program's agency partner.

What results did the program see?

LinkedIn engagement rate reached 9.7% in August 2023, Q3 2023 added 220 followers, and the client approved weekly copy with zero edits for weeks at a time.

Does Zolay do social media for government agencies?

Yes. Zolay creates social media content for public agencies and government programs, with accurate, accessible posts built for approval workflows.