+341%
video views in Q3 2023, compared with the quarter before
What they needed
Alife's audience includes fertility doctors, clinic teams and people going through IVF, so every post had to be accurate, warm and easy to understand. Their small marketing team needed one partner to own strategy, design, copy and community, especially in the run-up to ASRM, the field's biggest conference.
What we did
We wrote the playbook and strategy, built an Airtable content calendar, and designed, wrote and scheduled every post. Educational infographics that explained IVF in plain language became our best performers.
We ran the ASRM 2023 conference campaign and the Success Predictor product campaign, and cut podcast episodes into short videos.
Monthly and quarterly reports showed the team what was working and what to make more of.
What happened
- In Q3 2023, impressions reached 1.24 million, up 39% over Q2, with Facebook passing 1 million on its own.
- Video views rose 341% to 33,043, and post link clicks rose 43%.
- LinkedIn followers grew 65% that quarter, with a 6.3% engagement rate.
- In September 2023, our top Facebook video about IVF earned 17 times the engagement of the next post.
- At ASRM, the Alife team recommended us to another fertility company.
"We're so impressed with how you've handled everything on your plate the last couple of weeks. Thank you for EVERYTHING!"
Questions about this work
What social media services did Zolay provide for Alife Health?
Strategy and playbook, a content calendar, design, copy, community management, the ASRM 2023 conference campaign, a product campaign, podcast clips and reporting on Instagram, Facebook, X and LinkedIn.
What results did Alife Health see?
In Q3 2023, impressions reached 1.24 million, video views rose 341% and LinkedIn followers grew 65%.
Does Zolay work with healthcare companies?
Yes. Zolay creates accurate, approachable social content for healthcare and health tech organizations, including Ellie Mental Health and social media reporting for El Camino Health.