1.75M
impressions in the show's opening month, May 2022
What they needed
A brand-new show with no audience needed to sell tickets fast, build buzz before opening and give press and creators something to share.
What we did
We launched four channels on the day the show was announced, with posts timed to the press release.
We built a 127-creator list and hosted a creator night that brought 25 creators to the show unpaid, including a TikToker with about 3 million followers.
We made Reels and TikToks, created ad content for the paid media team, and managed hundreds of messages and comments.
What happened
- Instagram passed 100 followers in 48 hours and neared 2,000 within a month.
- In May 2022: 1,751,203 impressions, 17,338 engagements and 5,955 link clicks.
- One Reel passed 499,000 views, and an Earth Day Reel reached 200,000.
- Creators posted 44 Instagram Stories plus Reels and TikToks, two of them over 60,000 views.
The posts
Posts we ran for A Forest for the Trees, with the numbers each platform reported.
Questions about this work
What social media services did Zolay provide for A Forest for the Trees?
Channel launch on Instagram, Facebook, X and TikTok, content creation, a creator outreach program and creator night, community management and ad creative for the paid media team.
What results did the show see?
1,751,203 impressions and 17,338 engagements in its opening month, a Reel with 499,000 views, and 25 creators at an unpaid creator night.
Does Zolay run influencer and creator outreach?
Yes. Zolay builds creator lists, hosts creator events and manages outreach as part of launch and event campaigns.