27,895
accounts reached in the first 10 weeks, starting from a brand-new account
What they needed
A new clinic in a crowded, stigma-heavy category needed local awareness fast, and content that turned curiosity into inquiries without sounding clinical or salesy.
What we did
We built an Instagram strategy around education: carousels that explain services, myth-busting posts and timely tie-ins like National Depression and Mental Health Screening Month.
We wrote for the questions prospective clients ask, like what family therapy actually looks like.
After the first three months, the clinic extended our work to include Google Ads.
What happened
- From September 16 to November 30, 2025, the account reached 27,895 accounts and earned 40,756 impressions.
- Profile visits reached 972 in the same period, from a brand-new account.
- The Family Therapy carousel earned 9,522 views, and a Mental Health Screenings post earned 4,738.
- Educational carousels became the clinic's signature format.
Questions about this work
What social media services did Zolay provide for Ellie Mental Health?
Instagram strategy and management, educational carousels and myth-busting posts, Google Ads, and reporting for a new clinic.
What results did Ellie Mental Health see?
27,895 accounts reached, 40,756 impressions and 972 profile visits in the first 10 weeks, from a brand-new account.
Does Zolay work with therapy and mental health practices?
Yes. Zolay creates approachable, accurate content for mental health providers, clinics and other healthcare organizations.