All case studies

El Camino Health hospital social media reporting case studyQuarterly social media insights for a Bay Area hospital system.

Working through an agency partner, we've been El Camino Health's social media insights team since November 2022. Every quarter we turn their social data into one clear report, so the marketing team knows what's working and how they compare with other health systems.

Client
El Camino Health
Industry
Healthcare, hospital system
When
November 2022 to now
Delivered through
An agency partner
Services
Social media reporting, social media analytics, sentiment analysis, competitor benchmarking, paid social analysis

100

competitor and peer profiles analyzed in every quarterly report

What they needed

Hospital marketing teams post on many channels and need to know what's working, how people feel and how they compare with other health systems, without spending days inside analytics tools.

What we did

Each quarter we deliver one report covering performance, sentiment, engagement and response times, trends, paid social and audience.

We benchmark El Camino Health against 100 competitor and peer profiles, so the team can see where they lead and where they lag.

We work as a white-label insights team for El Camino Health's agency partner, which shares the reports with the client.

What happened

  • Nearly four years of quarterly social media reporting.
  • Every report benchmarks against 100 competitor and peer profiles.
  • The engagement was renewed in 2025.

Questions about this work

What does Zolay do for El Camino Health?

Zolay produces quarterly social media reports covering performance, sentiment, engagement, trends, paid social, audience and a 100-profile competitor benchmark, delivered through the hospital's agency partner.

Does Zolay offer white-label social media for agencies?

Yes. Zolay works behind the scenes for marketing and PR agencies, delivering content, community management and reporting under the agency's name.

Does Zolay work with hospitals and healthcare systems?

Yes. Zolay provides social media reporting, content and community management for hospitals, health systems and health tech companies.

Want reports your leadership will actually read?

We do social media reporting, analytics and benchmarking for healthcare, public agencies and the agencies that serve them.

Book a Call