What’s included in all Zolay Social Media Packages:
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Strategy + Playbook
All Social Media Plans come with a social media strategy and playbook. We’ll base this strategy off of your business goals, previous performance, and social media best practices.
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Customer Service
We believe engaging with customers is the #1 most valuable interaction social media provides for brands and organizations. Not only will we be interacting with your fans and customers often (inbound engagement) but we’ll also handle outbound engagement - joining relevant conversations and finding new fans.
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Copywriting
Zolay’s here to write strong copy optimized for social media. We need to take into account your brand, your audience and your goals. Voice is an evolving aspect of your accounts, and we’re here to get it right.
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Graphic Design
Every post should take your brand into account, from timing, to copy, to visuals. Every client gets customized social media graphics tailored for their brand, objectives, and social media platforms. Not all platforms are created equal, nor should your designs be.
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Analytics
Data is a must have. We can’t make decisions without it. Every client gets a monthly report on how their channels are performing. Additionally, we’ll bring qualitative findings to our meetings, such as customer trends and crisis prediction.
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Ongoing Support
We are here to help. We’ll have weekly meetings to check in on what’s new with your team, any content changes you need to make, and talk about those analytics we mentioned before. Did we mention we have really fun Zoom calls? You’ll look forward to your weekly social media check-ins. :)
Data Driven Decisions
Social media is above all, an experiment. In an industry with constantly changing tech, influencers, and APIs, constant change is required to keep up. Consider us your trusty scientists. We’ve done thousands of “experiments” (posts), and we’ll be using data to conduct even more of them. Each time we learn something new, we’ll incorporate it into your strategy and keep going.
Our Approach
Engagement First
Social media engagement is your brand’s frontline. That’s the plain truth. From responding to comments and mentions, as well as entering conversations adjacent to the brand, engagement is the key to successful social media in 2022. Zolay prioritizes this aspect of social media, creating documentation, contingency plans, staffing redundancy and consistent client check-ins to make sure it is running smoothly. All engagement is done in house, by real people, in the US.
Relationship Focused
At the end of the day, we will be working with you, our client, a lot. Tools will fail, copy will need changes, and platforms will change. Being an ongoing service provider means that we’re signing up to maintain a relationship with you. This matters to us. We put in the time to make sure we communicate clearly, and often.
Pricing
This is the big question, isn’t it? For ongoing company support packages, we require a minimum spend of $4000/month. For Executive (aka C-suite) marketing, we require a minimum spend of $1000/month. Costs go up based on how many channels you’d like support on, how much extra video or graphic design support you may need, etc.
If you are a non-profit, or have an operating budget under $1M, get in touch about pro-bono and small business rates.
Sample Packages
Small
Channels Managed: 1-2
Graphic Design and Branding for Social Media
Static Content Calendar Management
Video Production: Limited
Account Management & Strategy: Basic
Analytics and Reporting: Basic
Account Audit
Strategy Documentation
Brand Playbook
Community Management (incl. customer service)
Starting Package Price (monthly): 2500
Medium
Channels Managed: 3
Graphic Design and Branding for Social Media
Static Content Calendar Management: More frequent
Video Production
Account Management & Strategy: Enhanced
Analytics and Reporting: Detailed
Account Audit
Strategy Documentation
Brand Playbook
Community Management (incl. customer service)
Story Content Calendar Management
Crisis Management and Response
Platform-Specific Strategy
SEO Integration for Social Media
Multilingual Content Management
Executive Marketing Advising
Influencer Collaboration Management
User-Generated Content Campaigns
Starting Package Price (monthly): 5500
Large
Channels Managed: 4
Graphic Design and Branding for Social Media
Static Content Calendar Management: High frequency
Video Production: Extensive
Account Management & Strategy: Extensive
Analytics and Reporting: In-depth
Account Audit
Strategy Documentation
Brand Playbook
Community Management (incl. customer service)
Story Content Calendar Management
Crisis Management and Response
Platform-Specific Strategy
SEO Integration for Social Media
Multilingual Content Management
Executive Marketing Advising
Influencer Collaboration Management
User-Generated Content Campaigns
Accessibility Features Management
Post Boosting Strategy + Execution
Content Marketing
Starting Package Price (monthly): 7500
These are sample prices. Packages are customized for each customer. Services such as design and video production may be reprioritized based on your brand’s needs.