Social has become non-optional.
Execution shouldn’t become your bottleneck.
You’re being asked to deliver more content, more platforms, more reporting, and more engagement—often without additional staff, resources, or tools. Zolay enables that expansion without increasing your headcount or your software stack.
Zolay is the white-label social partner for agencies that want to scale without dilution.
We work behind the scenes with PR firms, marketing teams, and consultancies to either strengthen existing social offerings or help launch them entirely—without disrupting your client relationships or internal workflows.
You keep the relationship.
We handle the systems, execution, and delivery.
How We Support Your Team
We step in where social becomes heavy, complex, or time-consuming—so your team can stay focused on clients, strategy, and growth.
Strategy & content direction
Day-to-day execution (organic + paid support)
Engagement & community management
Reporting with client-ready insights
Launch campaigns and ongoing retainers
Already offering social?
We help refine, streamline, and
strengthen what you’re doing.
Not offering it yet?
We help you introduce it
with confidence and care.
Where we do our best work
B2B
Government
Tech
Consumer Goods
Nonprofit
Executive Branding
Events
Arts & Entertainment
Ecommerce
In Good Company
Included in all Zolay Social Media Packages:
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Strategy + Playbook
All Social Media Plans come with a social media strategy and playbook. We’ll base this strategy off of your business goals, previous performance, and social media best practices.
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Customer Service
We believe engaging with customers is the #1 most valuable interaction social media provides for brands and organizations. Not only will we be interacting with your fans and customers often (inbound engagement) but we’ll also handle outbound engagement - joining relevant conversations and finding new fans.
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Copywriting
Zolay’s here to write strong copy optimized for social media. We need to take into account your brand, your audience and your goals. Voice is an evolving aspect of your accounts, and we’re here to get it right.
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Graphic Design
Every post should take your brand into account, from timing, to copy, to visuals. Every client gets customized social media graphics tailored for their brand, objectives, and social media platforms. Not all platforms are created equal, nor should your designs be.
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Analytics
Data is a must have. We can’t make decisions without it. Every client gets a monthly report on how their channels are performing. Additionally, we’ll bring qualitative findings to our meetings, such as customer trends and crisis prediction.
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Ongoing Support
We are here to help. We’ll have weekly meetings to check in on what’s new with your team, any content changes you need to make, and talk about those analytics we mentioned before. Did we mention we have really fun Zoom calls? You’ll look forward to your weekly social media check-ins. :)
Data Driven Decisions
Social media is above all, an experiment. In an industry with constantly changing tech, influencers, and APIs, constant change is required to keep up. Consider us your trusty scientists. We’ve done thousands of “experiments” (posts), and we’ll be using data to conduct even more of them. Each time we learn something new, we’ll incorporate it into your strategy and keep going.
Our Approach
Engagement First
Engagement used to mean great customer service and joining conversations. Now, it means truly being a part of a community through brand collaborations. We prioritize all three, encompassed under the engagement umbrella. Zolay prioritizes this aspect of social media, creating documentation, contingency plans, staffing redundancy and consistent client check-ins to make sure it is running smoothly. All engagement is done in house, by real people, in the US.
Relationship Focused
At the end of the day, we will be working with you, our client, a lot. Tools will fail, copy will need changes, and platforms will change. Being an ongoing service provider means that we’re signing up to maintain a relationship with you. This matters to us. We put in the time to make sure we communicate clearly, and often.