Social Media and Press Campaign

Zolay Agency collaborated with Cowboy Ventures and their PR team to strategically position them at the forefront of the unicorn startup conversation, amplifying their impact in the venture capital landscape. This case study explores how we harnessed social media platforms like LinkedIn, Twitter (X), and Reddit to engage key audiences, utilizing custom visuals, press outreach, and detailed data analysis. From crafting a viral narrative around Aileen Lee's coined term "unicorn" to amplifying 31 top-tier media placements, this campaign generated over 63 million potential indirect impressions. Learn how our tailored strategy optimized engagement, boosted brand advocacy, and set a new benchmark for future content and social campaigns.